our story

It all started one day when I went into my local grocery store in search of a tasty and healthy energy bar. I knew that it had to be nut-free since my wife is severely allergic to tree nuts; however, I was soon disappointed to note that most of them contained either almonds or cashews. And what was up with all of the sweeteners with fancy names that are known to be bad for you? (I’m looking at you, “blue agave syrup”!). Why did all of the flavours look the same? Whatever happened to imagination and innovation? Feeling hangry and frustrated, I stumbled out and into the pouring rain, resolving, “there has to be a better way!!” 

Despite being a career engineer with no formal culinary training, I set out to invent a new type of energy bar – one that could be enjoyed by everyone. Two years, one hundred recipes, and many late nights later, the best solution turned out to be surprisingly simple: use only whole, unprocessed, plant-based ingredients, featuring hemp hearts, while leaving out refined sugars, common allergens, and weird crap with unpronounceable names. That’s it! Available in exciting next level flavours, my wife and I started to enjoy my energy bars on a daily basis, whether stuck in the office or just about to head out on a day hike. We eventually figured that they were just too darn good to keep to ourselves so we decided to share them with the world!

Think differently.
Eat differently.


Eric Lofgren,
Founder and recovering engineer